REGENERATIVE AGRICULTURE PROGRAM DESIGN
Design the program before you fund the rollout.
Agropod helps food, fuel, and consumer-goods companies test how farmers and agricultural advisers may respond to incentives, risk, recognition, technical support, flexibility, and data requirements—before investing in a large-scale regenerative agriculture program.
Behavioral research for better program design.
Before launch, answer four questions
01 Will suppliers participate?
02 What keeps them involved?
03 What makes the program workable?
04 What evidence can it produce?
Most regenerative agriculture programs are designed from the buyer’s perspective.
Companies usually know the environmental outcome they want. What they may not know is whether the offer is attractive enough to join, practical enough to implement, valuable enough to continue, and workable enough to produce reliable information over time.
Participation
Will the offer be worthwhile for different types of participants?
Durability
Will participation continue after the first season or first reporting cycle?
Program fit
Do the requirements fit real operational decisions and constraints?
Credible information
Can farmers and advisers provide the information the company needs over time?
Test the decisions before you scale the program.
01 Define the program
Specify the practices, incentives, recognition, risk, technical support, flexibility, data requirements, and intended outcomes.
02 Test the decisions
Participants make repeated choices in digital serious games and choice experiments as economic, environmental, social, and governance conditions change.
03 Improve the design
Agropod identifies participation barriers, tradeoffs, trust risks, durability questions, and issues that should be validated in a farmer-focused pilot.
See where a program is strong—and where it may fail.
01 / PARTICIPATION
What attracts participation
Economic value, risk protection, recognition, technical confidence, flexibility, and perceived program value.
02 / CONTINUATION
What supports continuation
Trust, useful feedback, fair rules, competent support, autonomy, and continued relevance.
03 / RESISTANCE
What creates resistance
Uncertainty, administrative burden, unclear data use, rigid requirements, weak perceived value, and lack of support.
04 / VALIDATION
What needs validation
Commercial payment levels, farmer enrollment, long-term retention, operational reporting, and real-world outcomes.
BUYER TAKEAWAY
A program can create strong initial interest and still be difficult to sustain. Agropod helps companies distinguish recruitment from durable participation.
Two ways Agropod helps companies prepare agricultural programs.
Program and evidence readiness
Agropod helps companies test whether a proposed agricultural program is capable of generating sustained participation, usable supplier information, and the relationships needed for later Scope 3, FLAG, product-footprint, 45Z, or carbon-project workflows. This is not compliance certification. It is behavioral and operational readiness work that supports better program design before field implementation.
Trust and participation diagnostics
Agropod helps companies understand why farmers, advisers, cooperatives, or other partners may hesitate to work with them. We test how different program partners, incentives, technical-support models, data rules, accountability mechanisms, and community benefits may affect trust and willingness to participate. The work helps identify sources of resistance and test designs that may improve trust and legitimacy.
Built from repeated-choice research—not just stated preferences.
Agropod’s research uses digital serious games and repeated-choice experiments to examine how people make decisions when economic value, environmental outcomes, risk, recognition, technical performance, trust, and data governance interact. Rather than asking only what participants say they prefer, the research observes how decisions change across repeated scenarios and changing conditions.
CONSERVATION GAME: WEATHER, COST & RECOGNITION
DATA GOVERNANCE GAME: YIELD, PROFIT & SHARING
A clearer basis for deciding what to test next.
DECISION PACKAGE
RESEARCH-INFORMED
Before you commit capital, test the program design.
Talk with Agropod about a focused pilot for a regenerative sourcing, low-carbon feedstock, agricultural data, or sustainability program.
Discuss a Pilot